Facebook User Count 2019

Facebook stands for a continually advancing marketing platform and communication channel specifically given the recent information insurance coverage as well as understandings. As marketing experts, we consistently listen to customer/prospect insights about their views of all social media channels which require us to make educated, electronically driven choices in ways to connect with our target market. The complying with data highlight crucial pertinent Facebook facts and also can inevitably aid you to browse it much better, raising your return on investment (ROI) and leading to higher advertising success. The fourth quarter market update was offered by Facebook on January 30, 2019. The information listed below includes one of the most current details given straight by Facebook in their reports to Wall Street. We will remain to maintain you posted as quickly as the information is updated directly from Facebook.

Facebook User Count



Total Facebook Users


Core Datapoints Review & Updated Wednesday, January 30, 2019, based upon Facebook's main financier connections info. This information is officially upgraded when per quarter.

- > Worldwide, there more than 2.32 billion monthly energetic users (MAU) as of December 31, 2018. This is a 9 percent rise in Facebook MAUs year over year. This is contrasted to 2.27 billion MAUs for Q3 2018. (Source: Facebook 1/30/19) Facebook is simply as well huge to overlook as an on-going part of your electronic advertising communications program.

- > There are 1.15 billion mobile everyday energetic users (Mobile DAU) for December 2016, a boost of 23 percent year-over-year. (Resource: Facebook as of 2/01/17) This is hugely significant as well as reveals the dramatic growth of mobile website traffic on Facebook. Please keep in mind that this was the last main department obtained in IR news release of a delineation of mobile DAU from various other metrics. Mobile advertising profits is reported according to Facebook to represent about 93 percent of advertising earnings for Q4 2018 up from 89 percent in Q4 2017.

- > 1.52 billion people typically log onto Facebook daily and are taken into consideration daily active individuals (Facebook DAU) for December 2018. This stands for a 9 percent rise year over year (Source: Facebook as 1/30/19). Sixty-six percent of Facebook's target market would certainly be thought about DAU versus Monthly Energetic Customers (MAU). The Implication: A big and vastly expanding number of Facebook users are energetic as well as consistent in their visits to the site, making them an encouraging audience for your advertising initiatives. Development was experienced throughout all global regions for the 4th quarter of 2018.

- > There are 1.74 billion mobile active users (Mobile Facebook MAU) for December 2016 which is a rise of 21% year-over-year (Source: Facebook since 02/01/17).

- > On average, such and also Share Buttons are watched throughout virtually 10 million sites daily. (Source: Facebook since 10/2/2014).

- > In Europe, over 307 million individuals are on Facebook. (Resource: Online Search Engine Journal) The Takeaway: This isn't simply an U.S. sensation-- a globally market is available using Facebook.

- > Age 25 to 34, at 29.7% of users, is the most usual age demographic. (Resource: Emarketer 2012) What this implies for you: This is the prime target demographic for numerous companies' advertising efforts, and you have the possibility to involve these key customers on Facebook.

- > Five brand-new profiles are developed every second. (Resource: ALLFacebook 2012) The Effects: Your possible target market on Facebook is expanding significantly.

- > Facebook customers are 76% female (out of 100% of all ladies) and 66% man (out of 100% of all men). This stat is one that you actually have to think about since it's comparing the percentage of all ladies versus the portion of all men who get on Facebook. Sorry for the confusion. To dig a little much deeper take a look at this research study which does a better work at describing the nuances-- Resource: Brandwatch-- https://www.brandwatch.com/2015/01/men-vs-women-active-social-media/) The Takeaway: Because this isn't a large statistical distinction, you need to have the ability to efficiently get to both sexes on Facebook.

- > Highest website traffic happens mid-week in between 1 to 3 pm. (Resource: Bit.ly blog) On one more note, a Facebook post at 7pm will certainly cause more clicks on average than posting at 8pm (Source: Forbes). Go figure. Exactly how this can assist you: You have the prospective to reach even more consumers and drive greater web traffic to your website throughout optimal use times, but people might be most likely to be extra taken part in the nights. This statistic may be a factor when you are preparing social communication organizing. (Likewise think about that Facebook has a global target market, so you might want to plan around the time area of your essential market.).

- > On Thursdays and Fridays, engagement is 18% greater. (Resource: Bit.ly blog site) The Implication: Once more, use this info to identify when to upload in order to maximize your social media advertising and marketing efforts.

- > There are 83 million fake accounts. (Resource: CNN) The Takeaway: Absolutely nothing is ideal, so always continue to be thoughtful and strategic in your initiatives. Also, fake or otherwise, these are still potential customers. There are numerous reasons for fake profiles, including professionals doing testing and also study, and also people who want to section their Facebook make use of more than is feasible with one account.

- > Image uploads complete 300 million per day. (Resource: Gizmodo) The Ramification: Again, this is an indicator of involved individuals; also, it is an indicator that there are a lot of images, in addition to other information, contending for customers' focus, so target your initiatives purposefully.

- > Average time invested per Facebook check out is 20 minutes. (Source: Infodocket) What this indicates for you: You could have a short time period to make your impact, so utilize it wisely with pertinent, fascinating and also distinct blog posts as well as offers so as to get one of the most return on your initiatives.

- > Every one minute on Facebook: 510,000 comments are uploaded, 293,000 conditions are upgraded, as well as 136,000 images are uploaded. (Resource: The Social Skinny) The Effects: Again, there are a lot of engaged and also energetic users, however likewise a significant amount of information completing for their focus, so top quality and also strategy on your part issue.

- > 4.75 billion items of content common everyday as of May 2013 which is a 94 percent increase from August 2012. (Resource: Facebook).

- > 50% of 18-24 year-olds go on Facebook when they awaken. (Resource: The Social Skinny) What this implies for you: Facebook is necessary to these individuals, and potentially, if done correctly, so is the web content you publish on it.

- > One in 5 page views in the United States takes place on Facebook. (Source: Infodocket 2012) How this aids you: This is a big market on the web; if you make use of social media advertising initiatives on Facebook well, you can have significant returns to reveal for it.

- > 42% of marketers report that Facebook is important or crucial to their organisation. (Resource: State of Inbound Advertising And Marketing 2012 The Takeaway: This is a jampacked market, yet you can't pay for to sit it out, due to the fact that probabilities are relatively high that your competitors is there. The trick is to utilize Facebook marketing correctly and also see to it that your initiatives stick out from the crowd.

- > 16 Million regional company pages have been developed since May 2013 which is an one hundred percent rise from 8 million in June 2012. (Resource: Facebook). Facebook advertising and marketing has changed just how organisation is conducted, as well as its use by regional services to extend their markets remains to explode.

Thought to take with you: Facebook estimated that 2.7 billion individuals utilize Facebook, WhatsApp, Instagram, or Carrier each month and greater than 2 billion individuals utilize at the very least one of the Facebook household of services everyday generally. We discovered a substantial value in this write-up as well as guide by Facebook on how to see the effect of your advertising and marketing initiatives (go here to see). Let us recognize if there is anything we can do to assist you and also your business electronic advertising and marketing initiatives.